Hey!
I’m Melissa, a proud pet mom, a Lord of the Rings fan (and all things Middle-earth), and a regular gym-goer.
I always knew I wanted to make a living through writing, but advertising wasn’t my first stop.
Driven by a passion for fashion and beauty and heavily influenced by The Devil Wears Prada, I graduated in journalism. After covering several São Paulo Fashion Week editions and interviewing celebrities ranging from Gigi Hadid to Shakira, I realized it was time for a career change.
That’s when I fell in love with creating. Since then, I’ve worked with major brands such as Diageo, Air Wick, Uber Eats, and Fundação Bradesco. My plan B became my life plan, and today I can’t imagine doing anything else.
Experience:
CP+B - 2025/currently
BETC HAVAS - 2022/2025
R/GA - 2020/2022
AKM Performma - 2018/2020
Netshoes - 2017/2018
Editora Abril - 2012/2017
Awards & Recognition:
// London International Awards
Creative LIAisons Mentee 2023
// Cannes Lions
Bronze | Media | Wing Codes
Bronze | Direct | Wing Codes
Shortlist | Direct | Wing Codes
Shortlist | Direct | Wing Codes
Shortlist | Media | Wing Codes
// D&AD
Graphite | Commerce | Wing Codes
// Clio Awards
Silver | Creative Commerce | Wing Codes
Silver | Creative Effectiveness | Wing Codes
Bronze | Digital/Mobile | Wing Codes
// One Show
Silver | Interactive, Online & Mobile | Wing Codes
Bronze | Social Media | Wing Codes
Merit | Direct Marketing | Wing Codes
// El Ojo de Iberoamérica
Gold | Creative Commerce | Wing Codes
Silver | Creative Use of Data | Wing Codes
Bronze | Direct | Wing Codes
Bronze | Creative Commerce | Wing Codes
Shortlist | Direct | e-Scents
Shortlist | Brand Experience & Activation | e-Scents
// FIAP Awards
Bronze | Innovation in Gaming and Entertainment | e-Scents
// MMA Smarties
Shortlist | Customer (CX) / User Experience (UX) & Design | e-Scents
Shortlist | Social Impact Marketing | To love is to protect and to protect is SBP
// Brazilian Creative Club
Shortlist | Promotional Activation or Direct Marketing | Empty Container, Full Plate
Contact me:
melissavaz.ss@gmail.com
+55 11 98143-0432
I’m Melissa, a proud pet mom, a Lord of the Rings fan (and all things Middle-earth), and a regular gym-goer.
I always knew I wanted to make a living through writing, but advertising wasn’t my first stop.
Driven by a passion for fashion and beauty and heavily influenced by The Devil Wears Prada, I graduated in journalism. After covering several São Paulo Fashion Week editions and interviewing celebrities ranging from Gigi Hadid to Shakira, I realized it was time for a career change.
That’s when I fell in love with creating. Since then, I’ve worked with major brands such as Diageo, Air Wick, Uber Eats, and Fundação Bradesco. My plan B became my life plan, and today I can’t imagine doing anything else.
Experience:
CP+B - 2025/currently
BETC HAVAS - 2022/2025
R/GA - 2020/2022
AKM Performma - 2018/2020
Netshoes - 2017/2018
Editora Abril - 2012/2017
Awards & Recognition:
// London International Awards
Creative LIAisons Mentee 2023
// Cannes Lions
Bronze | Media | Wing Codes
Bronze | Direct | Wing Codes
Shortlist | Direct | Wing Codes
Shortlist | Direct | Wing Codes
Shortlist | Media | Wing Codes
// D&AD
Graphite | Commerce | Wing Codes
// Clio Awards
Silver | Creative Commerce | Wing Codes
Silver | Creative Effectiveness | Wing Codes
Bronze | Digital/Mobile | Wing Codes
// One Show
Silver | Interactive, Online & Mobile | Wing Codes
Bronze | Social Media | Wing Codes
Merit | Direct Marketing | Wing Codes
// El Ojo de Iberoamérica
Gold | Creative Commerce | Wing Codes
Silver | Creative Use of Data | Wing Codes
Bronze | Direct | Wing Codes
Bronze | Creative Commerce | Wing Codes
Shortlist | Direct | e-Scents
Shortlist | Brand Experience & Activation | e-Scents
// FIAP Awards
Bronze | Innovation in Gaming and Entertainment | e-Scents
// MMA Smarties
Shortlist | Customer (CX) / User Experience (UX) & Design | e-Scents
Shortlist | Social Impact Marketing | To love is to protect and to protect is SBP
// Brazilian Creative Club
Shortlist | Promotional Activation or Direct Marketing | Empty Container, Full Plate
Contact me:
melissavaz.ss@gmail.com
+55 11 98143-0432