SBP | To love is to protect and to protect is SBP
SBP stands for Brazilian Protection System, with protection built into its name. One of Brazil’s most iconic household insecticide brands, it believes that protecting is a form of love, learned through care and example.
To bring this belief to life, we asked children how they would protect the people they love most from their biggest fears. Because the protection you give always finds its way back to you.
After the experiment, the product films followed.
