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next | nextShop


If next is more than a digital bank, the Tatá Wernext Show is more than a talk show. To mark the launch of nextShop, the in-app marketplace, brand ambassador Tatá Werneck, one of Brazil’s most popular TV hosts, decided to do some shopping and give the show a glow-up. The result was a series of new segments inspired by classic variety shows.

On social media, the teaser revealed behind-the-scenes moments from the couple’s honeymoon:



A few days later, the film premiered on TV:



Lucas Rangel
Creator
Didi Wagner
TV host
Nobru
Streamer

Content was also released on TikTok: